Polysemy: Multiple Meanings in Rhetorical Criticism.

Zulick's Landmarks in Rhetorical Theory and Criticism: an Ever-Expanding Canon (I'm way behind on this one, more soon) Some of these titles were selected because they clearly define an area of theory or criticism to which students must often refer.

The Changing Culture of Rhetorical Studies Thomas Rosteck University of Arkansas Readers and a Cultural Rhetorical Studies The gap between culture studies (CS) and rhetorical studies (RS) is not nearly so wide as might be supposed. Both CS and RS engage directly the field of signifying practices, both share an interest in how power is.

The study is rhetorical because its focus is effect, not meanings in themselves. It employs “aesthetic protocol analysis,” a design where informants write about their responses and associations while they experience an aesthetic artifact—in this case the first movement of Edward Elgar’s Cello Concerto.

Book Description. Bringing together 50 key readings on rhetorical criticism in a single accessible format, The Rhetorical Criticism Reader furnishes instructors with an ideal resource for teaching and practicing the art of rhetorical criticism. Unlike existing readers and textbooks, which rely on cookie-cutter approaches to rhetorical criticism, The Rhetorical Criticism Reader organizes the.

The topic of this article is polysemy in advertising: the occurrence of multiple meanings for the same advertising message across the members of an audience. In recent years advertising practitioners have emphasized the ephemeral nature of advertising interpretation (e.g., Hackley 1999; Malefyt 2003).

Metonymy and related figures of speech are common in everyday speech and writing. Synecdoche and metalepsis are considered specific types of metonymy. Polysemy, multiple meanings of a single word or phrase, sometimes results from relations of metonymy. Both metonymy and metaphor involve the substitution of one term for another.

The framework of Purposeful Diachronic Polysemy was used to analyze a depression awareness campaign entitled “The Hidden Pain.” This framework requires that multiple meanings are intentionally constructed in the mind of a single viewer. Analysis shows how having multiple distinct meanings can actually promote one collective message.

Rhetorical Darwinism Thomas M. Lessl Published by Baylor University Press Lessl, Thomas M. Rhetorical Darwinism: Religion, Evolution, and the Scientific Identity.

This miracle may have also attracted others to the religion because it was from PDA 223 at Rockland Community College, SUNY.

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Rhetorical criticism is the process by which we discover how the things we see, hear, read, or otherwise experience affect us or those around us. It is, in essence, the practice of evaluating how colors, shapes, symbols, typefaces, constructions in language, and other rhetorical devices make meaning in our lives.

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